Home › Services › Paid ads: Google & Meta
Everything else on this page takes months. Ads are the one thing that can have your phone ringing this week — which is exactly why they’re also the easiest way to lose money quickly.
Free, no contract, no sales pressure. In English or Spanish.
You pay to appear in front of people at the moment they’re looking. On Google that means being at the top when someone searches for what you sell. On Meta — Facebook and Instagram — it means reaching people who match your customer profile in your area, whether or not they were looking right then.
The reason ads have a bad reputation with small businesses is that the platforms are built to spend your money smoothly whether or not it works. Left on defaults, Google will happily show your plumbing ad to someone researching a school project. The skill isn’t in launching campaigns — anyone can do that in an afternoon. It’s in the unglamorous work of cutting out everything that doesn’t produce customers.
Before writing a single ad, we work out what you can afford to pay for one. Everything else follows from that number, and skipping it is how businesses end up spending confidently on nothing.
Search campaigns built around what people type when they’re ready to buy, not vaguely related terms that drain budget and never convert.
Negative keywords, bad placements, wrong hours, wrong areas. This is most of the job and it never ends — it’s also the difference between ads that pay and ads that don’t.
The best campaign in the world fails against a slow page that doesn’t match the ad. We check where the money lands, not just where it’s spent.
So you know which ad produced which customer. Without this you’re guessing, and guessing gets expensive at scale.
Spanish-language ads often cost meaningfully less per click for the same customer, because far fewer businesses bother to run them.
No other channel does this. When you need volume now — a slow month, a new location, a launch — ads are the answer.
Busy? Turn it down. Quiet? Turn it up. Nothing else in marketing responds that fast to how your week is actually going.
Spend, calls, customers, revenue. When tracking is set up properly you can see whether it pays, and stop if it doesn’t.
Ads tell you in two weeks which messages and which services people respond to. That knowledge makes everything else you do better.
Calls can start within days of launch. But the first two to four weeks are a learning period for both the platform and us — early numbers are noisy and shouldn’t be judged too hard. A campaign usually looks genuinely healthy around week four to six, once the waste has been cut out. Budget for that; anyone who tells you month one is representative is selling.
It depends on what a customer is worth and how competitive your area is, and we’ll give you a real number after the audit rather than a range designed to sound reassuring. What we’ll also tell you is when the honest answer is that your budget is too small to compete in your market — better to hear that before you spend it.
You do. It’s opened in your name with your billing, and we get access to it. If we stop working together you keep the account, the history and the data — that history is worth real money and losing it sets you back months.
Depends on whether people search for what you sell. Emergency plumbing: Google, easily. A new restaurant or a gym: Meta usually wins, because nobody searches for a restaurant they don’t know exists. Many businesses want both eventually, but rarely on day one.
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