For dental, medical & specialty clinics on the border
Across the bridge, someone is putting off a root canal because of what it costs on their side. They'd cross for the right clinic. They have a passport, they cross for groceries already — and they have never heard your name.
We put your clinic in front of them, in the language they search in.
Free, no contract. We work with clinics in Ciudad Juárez and across the border region.
"How much is a crown?" Unclear pricing, insurance that may not cover it, an appointment three weeks out.
Your clinic. A clear price on the phone, an appointment this week, twenty minutes from where they already shop.
They search in English, on a US phone, from a US address. That search is where the decision gets made — and it's the search most border clinics are invisible in.
Americans travelled to Mexico for medical care in 20241
of El Paso residents regularly cross into Ciudad Juárez1
average savings for Americans on common procedures in Mexico1
medical facilities sit within 500 feet of the El Paso–Juárez crossing1
The thing most clinics get wrong
Research from the Kogod School of Business found that cross-border healthcare on this border isn't planned medical travel at all. It's routine consumer behaviour — a clinic visit folded into the same trip as groceries, family, errands. One stop among several, not a journey.
That single distinction changes everything about how you should be advertising. The patient you want is not booking a trip. They are deciding where to spend a Saturday morning they were already going to spend on this side.
The same research names what drives the decision: clear upfront pricing, short waits and walk-in access, and trust built through familiarity. Not brochures. Not packages. Not palm trees.
If you run a clinic here
Roughly fifty medical facilities sit within 500 feet of the crossing. You're not competing with clinics in El Paso — you're competing with the neighbours, and the one who wins is whoever shows up on the patient's phone first.
Word of mouth built your practice, and it works right up until a slow quarter arrives with nothing behind it. There's no tap to turn.
The patient across the bridge types "dentist near El Paso" on a US phone. If nothing of yours exists in that language, in that search, you were never in the running.
Your capacity is uneven and unpredictable. Nobody is deliberately filling the quiet hours, because nobody is deliberately filling anything.
No call tracking, no source on the intake form. So you can't tell which effort worked, which means every decision about spending is a guess.
Nobody taught this in medical or dental school. You've been improvising between patients, at night, with no way to know if any of it is working.
What we actually do
Concretely — not "brand strategy."
Google and Meta campaigns aimed at the cities and neighbourhoods your patients actually cross from, in English, timed around when people plan weekend errands.
Your clinic appearing for what a US patient types in English and what a local patient types in Spanish. Two audiences, two sets of words, one clinic.
Correct categories, procedures listed, hours, photos of the real place, directions that make sense to someone starting on the US side. This is free and it is the single most neglected asset most clinics have.
The research is unambiguous: price transparency is a primary driver. Clinics that publish clear starting prices get the call. Clinics that say "contact us for a quote" get skipped.
The first message is where most clinics lose the patient. We set up how enquiries arrive, who answers, how fast, and what gets asked — so an interested stranger becomes a booked appointment.
An American deciding whether to cross a border reads reviews from people like them. We build the process that asks satisfied patients at the right moment — honestly, never fabricated.
Call tracking, form sources, WhatsApp attribution. By month two you stop guessing and start knowing which spend produced which patient.
New appointments, calls, messages, direction requests. If a number can't be connected to somebody sitting in your chair, we don't put it in a report.
We won't write medical claims we can't support, invent reviews, or promise you a specific number of patients — anyone who does is either guessing or setting you up to be disappointed.
Healthcare advertising is also a restricted category on the major ad platforms, and rules differ for clinics advertising into the U.S. Part of our job is keeping your campaigns inside those rules so your account doesn't get suspended in the middle of your best month. Where something isn't allowed, we'll tell you plainly instead of quietly trying it.
What happens next
Ninety seconds. Your specialty, where you are, and which procedures you'd most like to fill.
90 secondsWhat a patient in El Paso sees when they search in English, how your Google profile compares to the clinics around you, and what your nearest competitors are doing that you aren't.
Within 1 business dayWhat to fix first, what it would cost, what to ignore. In Spanish or English. Then you decide — the findings are yours regardless.
Your callStraight answers
Yes — ad platforms let you target by location, so a clinic in Juárez can show ads to people in El Paso. The caveat is that healthcare is a restricted advertising category with its own rules, and some claims and formats aren't permitted. We build campaigns to stay inside those rules, and tell you when something you want isn't allowed.
In our view, yes, at least starting prices. Unclear cost is one of the main things pushing patients away from the U.S. system in the first place — meeting that with "contact us for a quote" throws away your strongest advantage. It's your call, and we'll build it either way.
Yes. The same work that makes you visible in English across the line makes you more visible in Spanish here. Most clinics we talk to want both, not one instead of the other.
Paid ads can produce calls in the first weeks, because you're buying attention immediately. Search visibility and reviews build over months. Anyone promising a full schedule in thirty days is selling you something.
No, and we prefer it that way. We work on what brings someone to your door — ads, listings, search, tracking of enquiry sources. Clinical records and patient data stay entirely inside your clinic and your systems.
No. Month to month, and every account is registered in your clinic's name — the Google profile, the ad accounts, the website, the data. If we part ways you keep all of it.
Free, no obligation
Ninety seconds now, a real answer within a business day.
Ninety seconds, no cost, no contract. Worst case, you find out exactly how you look to the other side.
Get my free audit1. Kogod School of Business, American University — research on US–Mexico cross-border healthcare, including 2024 patient volumes, savings ranges, El Paso crossing rates and facility density near the crossing. Figures are market context, not a projection of results for any individual clinic.